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2014, Volume 7, Issue 3, pp 363 – 367
Bratucu R
Gheorghe IR
Radu A
Purcarea VL
"Carol Davila" University of Medicine and Pharmacy, Bucharest, Romania
Correspondence to:Iuliana Raluca Gheorghe, PhD "Carol Davila" University of Medicine and Pharmacy, 8 Eroilor Sanitari Blvd., District 5, code 050474, Bucharest, Romania Phone/ Fax: + 40 21 318 07 59, E-mail: [email protected]
Abstract
Nowadays, consumers use the computer mediated communication to make purchase decisions on a large variety of products and services. Since health care services are archetypal by nature, consumers in this field are one of the most encountered users of electronic word-of-mouth.
The objective of this paper is to explain and support the necessity of adopting a different qualitative method when electronic word of mouth is harnessed on health care dedicated forums, that is, netnography.
PMC ID: 4233439
PubMed ID: 25408755
DOI:
Article Publishing Date (print): 2014-9-15
Available Online: 2014-9-25
ISSN Printing: 1844-122X
ISSN Online: 1844-3117
Journal Title: Journal of Medicine and Life
Copyright License: Open Access
This article is distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/