The management of external marketing communication instruments in health care services • JML Journal of Medicine and Life

2016, Volume 9, Issue 2, pp 137 – 140

The management of external marketing communication instruments in health care services

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Authors and Affiliations

Bobocea L ^*

Spiridon St ^*

Petrescu L ^*

Gheorghe CM ^*

Purcarea VL ^*

* *“Carol Davila” University of Medicine and Pharmacy, Bucharest, Romania

Correspondence to: Gheorghe Consuela-Madalina, PhD student, “Carol Davila” University of Medicine and Pharmacy, Bucharest, 8 Eroii Sanitari Blvd., District 5, Code 050474, Bucharest, Romania, Mobile phone: +40 729935485, E-mail: consuela2883@yahoo.com

Abstract

In order to become known and attract consumers, a health care organization has to develop suitable external communication campaigns. Consequently, management instruments are employed to effectively evaluate the success of a campaign. The BCG Matrix, SWOT analysis and the Gantt Diagram were used in this paper to ensure the consistency and accuracy of the external communication process at an empirical level.

Keywords

external marketing communicationhealth care servicesBCG MatrixSWOT analysisGantt Diagram

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JMedLife-09-137

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About this article

PMC ID: 4863502
PubMed ID: 27453742
DOI:

Article Publishing Date (print): Apr-Jun 2016
Available Online:

Journal information

ISSN Printing: 1844-122X
ISSN Online: 1844-3117
Journal Title: Journal of Medicine and Life

Copyright License: Open Access

This article is distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use and redistribution provided that the original author and source are credited.